Greenhouse First Year
The Greenhouse First Round included 13 filmmakers representing 6 MEDA countries: Algeria, Tunisia, Palestine, Turkey, Jordan and Israel.
First seminar – Istanbul, Turkey - January 2007
During the first seminar, the filmmakers worked closely with their personal mentors: John Appel from the Netherlands, Nenad Puhovsky from Croatia, Erez Laufer from Israel and Serge Gordey from France, on their project's premise, their motivation for making the film, the cinematic way in which to portray the subject and the narrative structure of each film.
The seminar included a master class by director Max Kestner and scriptwriter Dunja Gry Jensen from Denmark. A lecture followed by a screening of the feature length documentary "The Play" by director Pelin Esmer and producer Tolga Esmer from Turkey.
The renowned British producer Steven Seidenberg, gave a lecture on the written proposal, film budget and marketing strategies.
Second seminar – Dead Sea, Jordan - June 2007
The second seminar took place in the Dead Sea area of Jordan. During the seminar the filmmakers continued their work on developing and writing their projects. The filmmakers received guidance on issues, such as defining the target audience of their projects and understanding the possibilities in creating co-productions.
The seminar included a master class by Oscar nominee director Laura Poitras and her film "My Country My Country".
Director and producer Sylvia Stevens from the UK talked about the back elements of a good documentary and how to approach it and pitch it.
The highly acclaimed producer Dora Bouchoucha of Tunisia gave a lecture on Intercultural dialogue and shared her experience in producing, promoting and distributing Tunisian feature films and bringing them to Europe.
Producer Antonio Saura from Spain, Greenhouse partners, talked about the difference between a regular production and a co-production. How does one go about finding a co-producer? What are the financial and contractual implications of a co-production and what is the nature of the interactions between all sides?
Third Seminar – Istanbul, Turkey October 2007
In the framework of this seminar a pitching workshop was held, moderated by Philippe Van Meerbeeck, Commissioning Editor at VRT, Belgium.
The participants worked with Paul Pauwels, Director of the European Television Management Academy, who prepared them for the pitching forum. They also worked with their personal mentors creating trailers in editting rooms for their projects and completing their production packages, to be presented during the pitching forum.
Pitching Forum - Third Seminar – Istanbul, Turkey, October 2007
Greenhouse's third seminar culminated in a pitching forum, during which the participants presented their projects. The Pitching forum was moderated by Philippe Van Meerbeeck, Commissioning Editor, VRT, Belgium
During this pitching forum, the participants presented their projects in front of top industry guests such as:
- Sinai Abt, Head of Channel 8,Noga Communications / Israel
- Marrieanne Bergmann, Head of Project funding and Executive Fund Adviser Filmförderung Hamburg Schleswig-Holstein GmbH / Germany
- Hans Robert Eisenhauer, head of Thema at ARTE/ZDF, Germany
- Edna Fainaru, Israeli correspondent Screen International/Editor in Chief, "Cinémathèque' /Israel
- Claudia M.Landsberger, Managing Director Holland Film / the Netherlands
- Catherine Le Clef, Senior Vice President, TV and Ancillary Sales Fortissimo Films / France
- Cara Mertes, Director of the Sundance Institute Documentary Film Program Sundance Institute / U.S.A
- Outi Saarikoski, Series Editor YLE Teema Ateljee / Finland
- Pieter Van Huystee, C.E.O PIETER VAN HUYSTEE FILM / the Nethrlands
At the end of these presentations, the panel members selected "On the Way to School" by Orhan Eskikoy and Ozgur Dogan, as the best project. Sinai Abt, director of Channel 8 in Israel, agreed in advance to acquire the selected project for the foreign film slot on his channel, to the amount of $2,000.
Furthermore, Cara Mertes from the Sundance Institute decided to award the project $5,000, to continue filming and production.
After the Pitching forum, personal meetings were held between each of the participants and the panel members. In this framework, they discussed further support options and future collaborations with TV Stations and film funds, producers and distributors